Inkart: Building a race-minded experience with BMI Leisure

When guests arrive at Inkart in Puurs, Belgium, the focus is clear. Marshals prepare drivers, staff check karts, and the next session lines up. It’s a place built around real racing, not games or gimmicks. Inkart opened on 29 April 1994 and was one of the first indoor karting venues in Belgium. The track runs across two indoor levels and connects to an outdoor section that reaches one kilometer during the summer months. Families and corporate groups share the same race mindset here.
 

“We picked BMI Leisure since it fits the way we work. Our public heats and our B2B formats live in one booking tool.” - Dirk Van Hooydonk

By 2017, the team needed software that could match their way of working. Public sessions filled the calendar, but corporate events had their own structure. Most systems on the market were too limited or too rigid for both.

Through a meeting with BMI Leisure, the team saw how adaptable the system could be. Together they configured the platform so Inkart could handle both public and business events within the same process.

When lockdowns paused racing, Inkart used the downtime to improve its setup. They intro­duced Online Booking with BMI Leisure. Once reopening began, guests could plan their visits directly online by booking one or multiple sessions for kids, juniors or adults, or register for Race Cups or other special events. Parents could even add birthday packages in the same flow. On site, the Pit module managed lap timing and race results, while CRM tools collected data that later helped with email outreach.

“Turning on online booking was a very good call. It saved time and greatly lifted revenue once we reopened.”

Behind the counter, the team runs every­thing through BMI Leisure. The Sales screen keeps track of arrivals, payments, and open spots. Color codes and small memos make it easy to follow who’s on track next. The marshals see that same infor­mation in the pit, allowing them to brief each group properly before the race. With built-in timing and track controls, the system handles the details so the team can focus on the drivers.

The Reser­va­tions view links karting sessions with restaurant bookings in Refuel, Inkart’s own restaurant. Staff can see for example that a group of 4 drivers in the afternoon and thirteen guests have a table later that evening. It keeps the flow of the day predictable for both teams.

 

• In the past year, Inkart hosted 24,464 guests and around 4,000 business visitors.

 

• A typical visitor spends about €60 per trip and drives close to three sessions.

 

• New staff learn the essen­tials within one day.

Working with BMI Leisure has helped Inkart keep its identity while improving how each day runs. The racing atmos­phere stays the same, but behind the scenes every­thing moves faster and with less effort. Whenever questions come up, the BMI Leisure team is only a call away, 24/7.

Ready to experience it all yourself? Visit Inkart and discover their “F1 for the people”. For more infor­mation, bookings, or a sneak peek, visit their website, online booking platform and social media channels.

Inter­ested in elevating your own enter­tainment venue? Contact us for advice or a free demo and start driving your business forward.